Scaling Egypt’s Leading Fintech @ MNT-Halan

Growth Data Analyst

Nov 2020 - Jan 2022

Context

As a data analyst on the growth team at MNT-Halan, I worked during a pivotal transformation period where the company evolved from a ride-hailing platform into Egypt’s largest digital wallet and lending provider, culminating in a $120M Series A raise. The company serves Egypt’s underbanked population (70% of 100M+ people) through an integrated ecosystem of ride-hailing, digital payments, and lending services.

Industry Recognition

Featured in TechCrunch:

“We are at the forefront of the digital revolution sweeping across Egypt, bringing together the unbanked population with our technology.”

- TechCrunch, September 2021

Technical Impact

• Engineered analytics dashboards monitoring growth metrics across 4M+ customers
• Developed predictive models for customer churn reduction and cross-selling
• Built loan process analytics platform supporting $1.7B+ in disbursements
• Implemented A/B testing framework for promotion optimization
• Tools: Python, SQL, Data Visualization Tools, A/B Testing Frameworks

Key Business Outcomes

• 50% Reduction in Ride-Hailing Churn
• 35% Increase in Customer Satisfaction
• Supported Growth to 1M Monthly Active Users
• Contributed to 20x Processing Volume Growth

Key Learnings

• Scaled analytics processes during hypergrowth phase
• Balanced multiple stakeholder requirements in fintech environment
• Developed solutions for underbanked customer segments