Cloud Kitchen Analytics @ TFL
Founding Data Analyst
Jan 2022 - Aug 2022
Context
As the first data hire at The Food Lab, a $4.5M pre-seed cloud kitchen startup, I built the foundation for data-driven decision-making in a fast-paced, resource-constrained environment. My work directly contributed to scaling operations to serve 175,000+ customers, driving 25-35% monthly revenue growth and reducing new brand launch time to 10 days.
Industry Recognition
Featured in TechCrunch and Forbes Middle East for innovative data-centric approach to cloud kitchen optimization:
“The Food Lab’s virtual brand consultant — essentially a data-centric dashboard powered by machine learning — democratizes data and provides granular information to these brands regarding their operations and finances.”
- TechCrunch, April 2022
Technical Impact
- Engineered ML-powered analytics dashboards for restaurant operations and financial planning
- Developed customer segmentation system using clustering and RFM analysis
- Created geospatial analytics platform optimizing delivery zones across Cairo
- Designed menu engineering platform increasing average order value by 20%
- Built investor-facing dashboard integrating key financial metrics and growth insights.
- Implemented performance monitoring system reducing SLA breaches by 15%
- Developed gamified partner dashboard driving consistent goal achievement
- Built web scraping tool to optimize analytics infrastructure and dashboard performance
- Tools: Python, SQL, Metabase, AirByte, GitHub, VSCode
Key Learnings
- Balanced technical depth with business impact in fast-paced startup
- Developed solutions for complex multi-stakeholder requirements
- Successfully operated in resource-constrained environment